THE PERSPECTIVE BEHIND MACKIN
Technology moves fast.
Understanding matters.
Mackin Digital explores how AI, Web3 and emerging technology change the way we work, build and make decisions. We connect the developments to the questions that matter in practice.
HOW WE APPROACH THE WORK
Three things every good explanation needs.
Make the complex useful.
Explain the ideas behind the terminology. Give readers enough context to understand a development and ask better questions about it.
Connect ideas to decisions.
Explore what technology means for founders, marketers and digital leaders: the opportunities, the trade-offs and the next questions to investigate.
Keep the questions open.
Technology keeps changing. Our approach is to examine assumptions, acknowledge uncertainty and stay willing to revise a perspective.
OUR AREAS OF FOCUS
A connected view of what comes next.
From intelligent systems and digital ownership to the tools reshaping organizations, we explore six areas that increasingly overlap.
THE PERSON BEHIND MACKIN
Rodolfo Kindlmann Neto
Based in Acworth, Georgia.
Curious about what comes next.
Rodolfo leads Mackin Digital with a focus on emerging technology, AI applications, blockchain ecosystems and digital transformation. The site brings those interests together into a space for learning and practical discussion.
Connect with Rodolfo on LinkedIn
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